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X-ORIGINAL-URL:https://www.historikertag.de/Leipzig2023/en/programm/sektionen/city-branding-urbanity-and-the-construction-of-city-images-in-europe-and-south-asia/
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DTSTAMP:20230403T081851Z
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DTEND:20230921T163000Z
SUMMARY:[Historikertag 2023] City Branding: Urbanity and the Construction of City Images in Europe and South Asia
DESCRIPTION:Magritte’s famous “Ceci n’est pas une pipe” taught us that images are deceiving. Similarly, one may question in how far images of cities are truthful to urban realities. Studies on cities suggest that historical facts have often been appropriated, abused or invented to create a certain (mental) image of a city, based on narratives such as foundation myths, eulogies, travel books or maps. This panel considers a selection of case studies from Europe and South Asia from the twelfth to the twenty-first century CE in order to address the fragile facts that help to construct city images.
 
City branding studies brought to light a large range of strategies implemented in order to produce a (new) urban identity. These strategies include the changing of physical spaces through the construction of iconic monuments, the introduction of practices such as urban rituals and cultural, economic and religious events and finally narratives imagined and diffused through campaigns and with the help of a variety of media. The “invention of tradition” and the writing of histories play significant roles in these processes.
This emerging field of study focuses largely on modern cities and notions such as a green city or the branding of cities to attract tourists and investors. We propose to expand this research by taking a historical perspective and consider pre-modern as well as modern strategies of producing city images. Which strategies and media were used to create a mental image (pilgrimages, fairs, city guides, maps etc.) and who were the actors and audiences of these strategies (council members, economic elites, religious authorities, etc.)? The proposed trans-regional framework encourages a comparative approach to stimulate a novel discussion on city images beyond Europe. Moreover, the papers ask how city branding influenced urbanity and vice versa: How representative (or even truthful) of urban experiences are city images and did they influence the urban way of life?
Der Beitrag City Branding: Urbanity and the Construction of City Images in Europe and South Asia erschien zuerst auf Historikertag 2023.
LOCATION:S127
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